ABOUT
LA PARADE is a brand created in 2022 by Carole MAQUENHEM and which is based in Paris.
LA PARADE offers a curated selection of vintage objects and home objects, sourced in France and in Europe.
All the items found on our e-shop are selected one by one with patience.
If needed they are fully restored, upcycled, or simply left as they are.
WHY BUY VINTAGE ITEMS ?
Consuming vintage items means breaking free with the overproduction system in which we live.
Our items are purchased from individuals or from individual traders who make their livings from these purchases. The money that you spend goes to small businesses not to big ones.
Buying vintage items means investing in rare objects, made from noble and sustainable materials such as glass, wood or sandstone sculpted and shaped by hand.
Each item is unique and has its own story to tell, ready to live a second life. Up to us to take care of them so that we can pass them on to a future generation.